Willard is a community located in Carter County, in the state of Kentucky (KY), United States. Nestled in the East South Central division of the South region, it covers an area of 90.2 square miles (234.0 km²) and sits at an elevation of 620 ft. With a population of approximately 4,363 residents, Willard offers a peaceful, rural atmosphere.
The town's population is composed of about 49.9% males and 50.1% females, and it has a population density of 48.37 people per square mile (18.68/km²). Willard lies at a latitude of 38.25 and a longitude of -82.89, operating in the UTC-5.